Polar Bears International is the non-profit organization that virtually rules the town of Churchill when it comes to informing naïve tourists about polar bears. A million-dollar donation last year guaranteed the creation of a new building to permanently display PBI-generated information in downtown Churchill – previously limited to those visitors wealthy or influential enough to ride Tundra Buggies run by Frontiers North.
PBI is an organization dedicated to the promotion of climate change rhetoric that currently purports to present unbiased scientific information about polar bears and climate change. It was founded by a retired marketing director and “polar bear enthusiast” in 2002 but its current leader is ‘chief scientist’ Steven Amstrup. Amstrup was almost single-handedly responsible for the failed survival model that got polar bears classified as ‘threatened’ under the Endangered Species Act (ESA) in the US (Crockford 2017, Crockford 2019; Crockford and Geist 2018).
Amstrup’s model predicted that 2/3 of the world’s polar bears would be gone if sea ice got as low as it has been since 2007 but it was spectacularly wrong: polar bears are healthier and more numerous than 50 years ago.
Amstrup presented his firmly-held opinions as if they were scientific facts but observations have shown his guesses were incorrect. But he refuses to acknowledge this and PBI continues to spead a message of impending doom [my bold]:
“This year’s polar bear season is going to be big for our team, perhaps our biggest yet. Not only do we have an amazing schedule of Tundra Connections webcasts and live chats, but we’re also working with an array of media to tell stories and spread awareness about polar bears and the threats they face in a warming Arctic. This is especially important following another summer of massive sea ice loss in the Arctic and amidst overwhelming global momentum pressuring world leaders to address the climate crisis.”
Below is an excerpt from an interesting story from 2010 on how PBI controls the ‘polar-bears-are-doomed/save-our-sea-ice‘ narrative presented to the media and innocent tourists who just come to see polar bears in the wild.