It is often said that there are more polar bears than people in Svalbard, Norway (see BBC, “Polar bear shot dead after attacking cruise ship guard” 29 July 2018). But that isn’t true now and probably hasn’t been for a very long time. This pseudo-fact (a misunderstanding made by tourism promoters) continues to be quoted as the story about the Svalbard polar bear shot by a cruise ship bear guard last week evolves in the online and print media. The media continue to focus on social media backlash against ecotourism, which is nothing like the pushback about the starving polar video from last year.
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