Category Archives: Advocacy

The World Wildlife Fund (WWF) was created in 1961 to raise funds for wildlife conservation and immediately recruited European royalty to help attract wealthy benefactors. At first it was a novel good cause and this is why Britain’s royal family, plus their close friend David Attenborough, have been loyal supporters for six decades. However, for more than twenty years, the WWF has not been the benevolent conservation organization that it was in the 1960s yet these powerful men support them with more vigor than ever.

Prince Philip was the first president of the WWF-UK but ended his association with the group when they morphed into a politicized activist organization lobbying for the limitation of fossil fuels to curb human-caused global warming. However, Prince Charles, now King Charles III, became even more involved in WWF propaganda machine and eventually initiated son William, now heir apparent, into doing the same.

When the WWF began falsely promoting itself as a scientific authority a dozen or so years ago, these naive elite boosters accepted it without question, parroting unsubstantiated WWF climate doomsday talking points at every opportunity. These men don’t speak with an authority of their own knowledge on this topic: they use their exalted positions to assist the WWF and others achieve their utopian dream: destroy for others the capitalism that created their own wealth and power.

It is clear now that many of the goals of the WWF are also shared by the World Economic Forum (WEF), and that these complement the vision the King and David Attenborough have for the future. They all want a return to a world with fewer people that live meager, circumscribed lives while the rich carry on their jet-setting ways. The King will lobby again for their collective vision of the world this Friday at Buckingham Palace.

Attenborough also spoke out on the topic in person a few weeks ago (see below) after years of making documentaries and public statements that make his position very clear. Attenborough became an official WWF ambassador in 2015, the same year that the WWF partnered with Netflix and the BBC to make their first documentary, ‘Our Planet’. The WWF’s warped perception of science prevailed in ‘Our Planet’, so it’s no wonder the documentary is full of misleading and deceptive information. The film featured the infamous falling walrus fiasco that is the focus of my book, Fallen Icon: Sir David Attenborough and the Walrus Deception.

I have copied an excerpt below about the WWF-Royalty-Attenborough connection as important background to understanding the power structure of the climate change and animal conservation agenda that is now being pushed hard in an emotionally manipulative manner. I have spent years showing that conditions in the natural world are not as bad as Attenborough and the WWF insist and so do not warrant extreme ‘solutions’ as proposed by King Charles, the WEF, and many who will attend the COP 27. I will continue resisting this utopian fantasy.